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Focus on the Social Approach Instead of the Social Medium
As enterprise marketers, part of our role is to look forward into the future to see what’s ahead in the next 12-24 months, possibly even longer. What’s coming down the pipeline that directly impacts...
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Strategic Perspective in 2013: Ask 9 Key Questions
It’s December and, for many marketing organizations, that means strategic planning. The typical agendas are being discussed and for most, 2013 will be a repeat in both strategy and tactics as 2012 was...
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4 Roles for the Future Customer: Beyond Advocacy to Action
A new age is upon us, and many would have you believe the customer — this benevolent, harmless, only-out-for-our-best-interests creature — is here to help. Yes, they are here to help; help themselves,...
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